KIN MEDIA | Branding

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Introducing Cape Town based start-up, Kin Media, specialising in Post-Production and Digital Media Management. 
They provide creative post solutions to brands, producers, agencies and organisations with an emphasis on creative project
management as opposed to line-itemed services.


For this branding project I took an approach that resulted in a more classic direction to the logo design. There is an element of sentimentality & nostalgia attached to this particular piece - particularly the icon, as the style in which it has been illustrated has somewhat of a vintage finish to it. This has, however, been balanced out with an appropriate contemporary use of font.

The reasoning behind this particular image of the boy looking through a telescope, is a metaphor for all that Kin Media has to offer, as well 
as it’s core values. The boy represents youth which in turn represents the future, adventure and a sense of excitement for all it has to offer.
It also portrays a positive energy & outlook on life, happiness, a fresh imagination as well as an ambitious creative drive. Looking through the telescope exemplifies the basic idea of ‘reaching for the stars’, as KIN Media offers endless possibilities......‘To the moon!’
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Litho with Spot Varnish
Website Profile Illustrations
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