Narrative is a small content marketing company of passionate storytellers. They love the power of stories. They tantalise and tease, inform and influence, educate and entertain. As marketing experts they know how stories can have a powerful effect on customers. They can bring them closer to brands, change perceptions entirely; stories can influence consumer decisions and ultimately change behaviour. My approach to this particular project was focused on the company’s core promise - to inform through their storytelling. Using the idea of the iconic ‘i’ symbol that commonly represents information - I used this as a symbol & focal point in the logo as well as a recurring symbol/theme within the brand roll-out.
Agency: Publicis Machine
Creative Directors: Dani Loureiro & Gareth McPherson
Copywriter: Neil Meyer
Concept, Design & Illustration: Cassandra Leigh Johnson
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