RED BULL BEACH PATROL | Event Branding

An event centred around Durban’s North Pier, the Red bull Beach Patrol is a titanic clash of exercise culture. Growing from the surf Iron man tradition, the event allowed lifesavers to challenge athletes from other codes on their turf. Lifesavers, triathletes, swimmers, watermen and even cross-fit athletes got to go head to head in a hybrid event designed with some twists. Our approach to the look and feel of this event was simplistic and clean, making use of traditional lifesaving equipment to make up the logo and design elements.

Final Logo Design
Alternative Colour Options
Initial Poster Options - Collateral Design
Final Poster - Collateral Design
Social Media - Collateral Design
First Place Trophy
 
Client: Red Bull
Agency: PublicisMachine
Creative Director: Jake Bester
Design Director: Andrew Ringrose
Logo Design: Cassandra Leigh Johnson, Andrew Ringrose
Collateral Design: MW van der Walt
Trophy Design: Cassandra Leigh Johnson
Client Service: Jamie Lee Rossiter 
Repro: Mario Arrow
Design Production: Jacque Smit
& the REAL RABBIT (3D printing) 
 
- THANK YOU -
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