To introduce the new Red Bull Summer Edition in South Africa, we created a campaign that embodied everything about summer. The tropical flavours of the new drink were brought to life with an illustrated pattern that was a colourful deviation from the usual Red Bull look. This pattern lived across a variety of mediums and visually matched the exciting new tropical flavour.
Client: Red Bull Agency: Publicis Machine Creative Director: Jake Bester & Jacque Smit
Copywriter: Neil Meyer Pattern illustration: Cassandra Leigh Johnson Collateral Design: Jodia Steenkamp, Alicia Emma Nicola, Cassandra Leigh Johnson
Design Production: Jacque Smit & Jodia Steenkamp
Speaker Production: Jasper Eales Animation: Mw van der Walt