LUNO is a rebranding of the Bitcoin start-up BitX.
One of the reasons behind rebranding is to create a brand that is both easily digestible and doesn't bring to mind the connotation that
the LUNO is only an exchange service.
the LUNO is only an exchange service.
My job was to create illustrations and icon designs that were not only to help navigate individuals on the app but to introduce a
fun, more approachable look to the Bitcoin platform. This has helped to create a less intimidating overall experience.
fun, more approachable look to the Bitcoin platform. This has helped to create a less intimidating overall experience.
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